Multi-page website for a language school Iriska School
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About the project
Iriska School is a language school that teaches German and English to children, teenagers, and adults.
The main task of the website is not just to tell about the school, but to:
clearly present the different fields of study
• work with diverse audiences (children + adults)
• guide the user to the application
The project's complexity lay in combining:
“Warm, understandable style for parents and children”
while not making the site “childish,” so that it is also suitable for adults
And all of this is within the framework of the existing brand book.
Watch Short overview,
to better understand our approach
Website functionality and detailed breakdown
Let's dive deeper, and we'll tell you exactly what we did.
1. Site Structure and UX Prototype
We built the site as a system of pages for different services and areas of study.
It has been processed:
• Structure of a multi-page website
• logic of page transitions
• Training registration scenarios
• page structure
The site has implemented More than 5 separate pages under different directions.
This allowed:
• segment audiences
• Clearly present each service
• increase conversion
2. Texts and packaging
We prepared texts that work with multiple audience segments at once.
Focused on:
a simple explanation of training programs
• benefits for parents and students
• trust in the school
closing objections
The site helps the user quickly understand if a course is right for them.
3. Design and Adaptability
Design was one of the key challenges in this project.
We did:
Modern and lightweight visual style
• “warm” catering for parents and children
• balanced design that doesn't look childish
• client brand guide compliance
The website looks friendly, but at the same time remains universal for different age groups.
Adaptive versions for smartphones and tablets were also implemented.
4. Website Layout
After the design was approved, we completed the full website layout on WordPress.
This allowed:
• implement a flexible page structure
• easy to scale the website
• add new learning directions
5. Preparation for Promotion
We immediately prepared the site for the launch of advertising and promotion:
• optimized structure
• set up basic technical aspects
prepared pages for indexing
6. Training the client on how to use the website
After launch, we:
• recorded video lessons
• explained how to work with the website
Now the client can independently:
edit pages
• add new programs
• manage content
Why does this solution work for business
In this project, we focused on the main thing—applications.
The implemented solutions allow:
• work with different audience segments
• Clearly present each service
• simplify user choice
• Lead to training registration
Scale the website for new courses
As a result, the website became a full-fledged tool for student recruitment.
The result.
The client received:
• Multipage website for a language school
• design that is suitable for children and adults
• more than 5 pages for different directions
• Selling page structure
• Readiness to advance
• training on how to work with the site
The website is actively used as a tool for recruiting new students.
Do you want the same result?
We create websites that don't just look good, but bring in leads.
We take on the entire process:
structure and prototype
texts
design
layout
SEO
training
As a result, you get a website that can be immediately launched for advertising and scaled.
Want to discuss your project and get a free consultation?
Leave an application, or write to us in a convenient messenger.
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