Brand image website Jay&Joy
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About the project
Jay&Joy — a sub-brand of Millennium company, for which we needed to create not a classic landing page, but Image presentation website.
The main task is not just to show the product, but to:
• convey the brand's atmosphere
evoke emotion
stand out in the market
• Make a strong first contact with the audience
This is a case where the website is part of the brand, not just a sales tool. Therefore, we didn't create a “typical website”, but rather story website, fairy tale website.
Watch Short overview,
to better understand our approach
Website functionality and detailed breakdown
Let's dive deeper, and we'll tell you exactly what we did.
1. Site Structure and UX Prototype
We've thought through the website's logic as a brand interaction scenario.
It has been processed:
page structure
• content interaction scenarios
• product viewing logic
• user engagement elements
This allowed for the site to be interesting to explore, rather than just view.
2. Design and Illustrations
The website is based on a unique visual style.
It was implemented:
• illustrated drawings
original graphics
Fairy tale style
• unconventional content delivery
The website looks like an interactive story, not a typical corporate resource.
3. Animations and interactivity
The key feature of the project is its animations, which “bring the site to life.”.
It was implemented:
A scene where a hedgehog carries fruit to the oven
interactive elements on pages
• user interaction effects
Specific emphasis — interactive product presentation:
• opportunity to “unpack” the product
• see what it looks like inside
This creates a wow effect and is memorable for the user.
4. Website Layout
After the design was approved, we completed the full website layout, taking into account animations and interactivity.
This allowed:
• Implement complex visual solutions
• maintain smooth website operation
• correctly display all effects on different devices
5. Content and Texts
We have prepared texts that complement the visual aspect and enhance brand perception.
The focus is on:
• emotions
Ease of submission
• brand style consistency
6. Training the client on how to use the website
After launch, we:
• recorded video lessons
• explained how to work with the admin panel
This allowed the client to manage the site content themselves.
Why does this solution work for business
In this project, we didn't try to make a “salesy website.” We made strong image tool. The implemented solutions allow you to:
stand out in the market
Create an emotional connection with the audience
• increase brand awareness
• Make a memorable first contact
This website works for the brand in the long term.
The result.
The client received:
• unique image website
• original design with illustrations
interactive animations
• Non-standard product presentation
• A website that stands out from the competition
• training on how to work with the site
The website has become a powerful tool for positioning a new brand in the market.
Do you want the same result?
We create custom e-commerce stores, landing pages, and corporate websites.
We take on the entire process:
structure and prototype
design
• adaptive
layout
Catalog packaging
• payment and delivery integrations
• Learning to work with the website
As a result, you get a completely finished website that can be launched into advertising and scaled.
Want to discuss your project and get a free consultation?
Leave an application, or write to us in a convenient messenger.
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